Softer hues and fluid shapes differentiate The Tomorrow Cafe from CIIE.CO's main brand, while shared typography maintains the connection. The logo needed to work independently on signage and menus while still feeling like it belonged to the family.
Background
The Tomorrow Cafe is a creative space inside CIIE.CO for entrepreneurs and innovators. The task was developing a logo distinct enough to stand on its own, familiar enough to belong.
Challenge — Creating a distinct identity while maintaining cohesion with CIIE.CO, conveying collaboration and idea-sharing, and departing from traditional branding while preserving organizational values.
Solution — Minimalist logo featuring interconnected flowing iconography. Softer hues and fluid shapes differentiate the cafe while maintaining visual connection to CIIE.CO through typography and color.
UX Approach
Process
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Sub-Brand
Brewed from the Parent Brand
Brewed from the Parent Brand
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Softer hues and fluid shapes differentiate The Tomorrow Cafe from CIIE.CO's main brand, while shared typography maintains the connection. The logo needed to work independently on signage and menus while still feeling like it belonged to the family.
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