Small, thoughtful changes can have outsized impact without alienating an established customer base. The original gradient logo was replaced with a flat-minimal version preserving the core structure — now consistent across business cards, ID cards, letterheads, brochures, and social media.
Background
Modernized Khodiyar Group's branding by refining their logo and creating consistent marketing materials across all touchpoints.
Challenge — The original gradient logo did not scale well. Branding lacked cohesion. Client wanted updates without significant changes to the core logo structure.
Solution — Flat, minimal logo refresh preserving core structure. Delivered cohesive branding for all print materials and social media.
Key takeaway — Small, thoughtful changes can have big impact without alienating an established customer base.
UX Approach
Process
Heading
Refresh
Less Gradient, More Authority
Less Gradient, More Authority
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Paragraph
Small, thoughtful changes can have outsized impact without alienating an established customer base. The original gradient logo was replaced with a flat-minimal version preserving the core structure — now consistent across business cards, ID cards, letterheads, brochures, and social media.
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